I'm Sahar,
a product designer based in Los Angeles.
Design has been a part of my life for as long as I can remember. From doodling shapes on scraps of paper to shaping digital products, my passion for creativity has always been tied to the human experience. Today, I’m a Product Designer & Strategist focused on crafting thoughtful, user-centered products that inspire connection, well-being, and curiosity.
With over five years experience, I’ve worked with agencies, consulted for start-ups, and collaborated with talented teams—all with a focus on human connection and meaningful impact.
What drives me is the belief that great design isn’t just about functionality—it’s about creating products that feel human. Whether sketching out user flows, exploring new concepts, or brainstorming with a team, I’m always thinking about how to craft experiences that people truly enjoy and remember.
When I’m not designing, I experiment with creative mindfulness practices—like drawing with no outcome in mind or repurposing broken kitchen supplies. I find joy in anchoring myself in the present moment, and I proudly advocate for this approach through workshops and classes.
With over five years experience, I’ve worked with agencies, consulted for start-ups, and collaborated with talented teams—all with a focus on human connection and meaningful impact.
What drives me is the belief that great design isn’t just about functionality—it’s about creating products that feel human. Whether sketching out user flows, exploring new concepts, or brainstorming with a team, I’m always thinking about how to craft experiences that people truly enjoy and remember.
When I’m not designing, I experiment with creative mindfulness practices—like drawing with no outcome in mind or repurposing broken kitchen supplies. I find joy in anchoring myself in the present moment, and I proudly advocate for this approach through workshops and classes.
EXPERIENCE
2019 - Present
Interflow Studio
A design consultancy working on diverse projects across wellness, technology, and creative industries.
At Interflow Studio, I collaborate with startups and mission-driven brands to craft digital experiences that balance creativity, usability, and measurable impact.
Highlights include:
- designing core flows and an inclusive visual identity for a yoga app MVP;
- enhancing human-AI interaction for an e-greeting card platform (improving user satisfaction by 76%);
- creating strategic visual storytelling decks for a venture capital firm;
- redesigning a two-way music marketplace to reduce decision fatigue and boost conversion by 18%;
- and reimagining a legal services website to drive a 30% increase in client leads.
Project-based, ongoing.
At Interflow Studio, I collaborate with startups and mission-driven brands to craft digital experiences that balance creativity, usability, and measurable impact.
Highlights include:
- designing core flows and an inclusive visual identity for a yoga app MVP;
- enhancing human-AI interaction for an e-greeting card platform (improving user satisfaction by 76%);
- creating strategic visual storytelling decks for a venture capital firm;
- redesigning a two-way music marketplace to reduce decision fatigue and boost conversion by 18%;
- and reimagining a legal services website to drive a 30% increase in client leads.
Project-based, ongoing.
2023 - 2024
Stealth AI Start-Up
An early-stage startup focused on leveraging AI to build innovative solutions for emotional well-being.
I led the design of a scalable iOS MVP, transforming a web app concept into an intuitive, human-centered product.
My work focused on creating empathetic, human-like chatbot interactions, designing a scalable design system, and testing emotional UX flows with 180+ users across multiple rounds.
Highlights include:
- boosting user satisfaction by 50%,
- improving task completion rates by 40%,
- innovating an image-based mood-capture feature to deepen emotional engagement,
- collaborating closely with AI/ML teams to iterate through 15 TestFlight launches,
- and achieving a System Usability Scale (SUS) score of 82.
I led the design of a scalable iOS MVP, transforming a web app concept into an intuitive, human-centered product.
My work focused on creating empathetic, human-like chatbot interactions, designing a scalable design system, and testing emotional UX flows with 180+ users across multiple rounds.
Highlights include:
- boosting user satisfaction by 50%,
- improving task completion rates by 40%,
- innovating an image-based mood-capture feature to deepen emotional engagement,
- collaborating closely with AI/ML teams to iterate through 15 TestFlight launches,
- and achieving a System Usability Scale (SUS) score of 82.
2020 - 2023
Aurora Studio
At Aurora Studio, as a Product Designer, I led a team of four to redesign the website, resulting in a 30% increase in sales and engagement. I also boosted social engagement by 50% through user-centric marketing strategies.
As Creative Director, I transformed the brand identity and directed a social media revamp, enhancing market presence and customer loyalty.
As Creative Director, I transformed the brand identity and directed a social media revamp, enhancing market presence and customer loyalty.
What drives me in life...
🌿 Nature
Could it be offering anything more!? Always fascinating!
🖊️ Mindful drawing
My daily ritual of drawing one line at a time, immersing myself in the moment and discovering where it leads.
🪁 Play
A chance to let go, stay curious, and embrace
the unexpected with joy.
🫧 Creative mindfulness
I’m passionate about advocating for it—sharing tools and ideas to help others experience the joy of creating without judgment or pressure.
💎 Meaningful connections
The people in my life and the conversations that matter—those that warm my heart and deepen our bond!
🎧 Music
It never stops making me feel hopeful about humankind!
