I'm Sahar,
a product designer based in Los Angeles.
Design has been a part of my life for as long as I can remember. From doodling shapes on scraps of paper to shaping digital products, my passion for creativity has always been tied to the human experience. Today, I’m a Product Designer & Strategist focused on crafting thoughtful, user-centered products that inspire connection, well-being, and curiosity.
With over five years experience, I’ve worked with agencies, consulted for start-ups, and collaborated with talented teams; all with a focus on human connection and meaningful impact.
What drives me is the belief that great design isn’t just about functionality; it’s about creating products that feel human. Whether sketching out user flows, exploring new concepts, or brainstorming with a team, I’m always thinking about how to craft experiences that people truly enjoy and remember.
When I’m not designing, I experiment with creative mindfulness practices; like drawing with no outcome in mind or repurposing broken kitchen supplies. I find joy in anchoring myself in the present moment, and I proudly advocate for this approach through workshops and classes.
With over five years experience, I’ve worked with agencies, consulted for start-ups, and collaborated with talented teams; all with a focus on human connection and meaningful impact.
What drives me is the belief that great design isn’t just about functionality; it’s about creating products that feel human. Whether sketching out user flows, exploring new concepts, or brainstorming with a team, I’m always thinking about how to craft experiences that people truly enjoy and remember.
When I’m not designing, I experiment with creative mindfulness practices; like drawing with no outcome in mind or repurposing broken kitchen supplies. I find joy in anchoring myself in the present moment, and I proudly advocate for this approach through workshops and classes.
EXPERIENCE
2019 - Present
Interflow Studio
A design consultancy working on diverse projects across wellness, technology, and creative industries.
At Interflow Studio, I collaborate with startups and mission-driven brands to craft digital experiences that balance creativity, usability, and measurable impact.
Highlights include:
- designing core flows and an inclusive visual identity for a yoga app MVP;
- enhancing human-AI interaction for an e-greeting card platform (improving user satisfaction by 76%);
- creating strategic visual storytelling decks for a venture capital firm;
- redesigning a two-way music marketplace to reduce decision fatigue and boost conversion by 18%;
- and reimagining a legal services website to drive a 30% increase in client leads.
Project-based, ongoing.
At Interflow Studio, I collaborate with startups and mission-driven brands to craft digital experiences that balance creativity, usability, and measurable impact.
Highlights include:
- designing core flows and an inclusive visual identity for a yoga app MVP;
- enhancing human-AI interaction for an e-greeting card platform (improving user satisfaction by 76%);
- creating strategic visual storytelling decks for a venture capital firm;
- redesigning a two-way music marketplace to reduce decision fatigue and boost conversion by 18%;
- and reimagining a legal services website to drive a 30% increase in client leads.
Project-based, ongoing.
2023 - 2024
Stealth AI Start-Up
An early-stage startup focused on leveraging AI to build innovative solutions for emotional well-being.
I led the design of a scalable iOS MVP, transforming a web app concept into an intuitive, human-centered product.
My work focused on creating empathetic, human-like chatbot interactions, designing a scalable design system, and testing emotional UX flows with 180+ users across multiple rounds.
Highlights include:
- boosting user satisfaction by 50%,
- improving task completion rates by 40%,
- innovating an image-based mood-capture feature to deepen emotional engagement,
- collaborating closely with AI/ML teams to iterate through 15 TestFlight launches,
- and achieving a System Usability Scale (SUS) score of 82.
I led the design of a scalable iOS MVP, transforming a web app concept into an intuitive, human-centered product.
My work focused on creating empathetic, human-like chatbot interactions, designing a scalable design system, and testing emotional UX flows with 180+ users across multiple rounds.
Highlights include:
- boosting user satisfaction by 50%,
- improving task completion rates by 40%,
- innovating an image-based mood-capture feature to deepen emotional engagement,
- collaborating closely with AI/ML teams to iterate through 15 TestFlight launches,
- and achieving a System Usability Scale (SUS) score of 82.
2020 - 2023
Aurora Studio
At Aurora Studio, as a Product Designer, I led a team of four to redesign the website, resulting in a 30% increase in sales and engagement. I also boosted social engagement by 50% through user-centric marketing strategies.
As Creative Director, I transformed the brand identity and directed a social media revamp, enhancing market presence and customer loyalty.
As Creative Director, I transformed the brand identity and directed a social media revamp, enhancing market presence and customer loyalty.
What drives me in life...
🌿 Nature
Could it be offering anything more!? Always fascinating!
🖊️ Mindful drawing
My daily ritual of drawing one line at a time, immersing myself in the moment and discovering where it leads.
🪁 Play
A chance to let go, stay curious, and embrace
the unexpected with joy.
🫧 Creative mindfulness
I’m passionate about advocating for it; sharing tools and ideas to help others experience the joy of creating without judgment or pressure.
💎 Meaningful connections
The people in my life and the conversations that matter; those that warm my heart and deepen our bond!
🎧 Music
It never stops making me feel hopeful about humankind!
