From Vision to Viability

Boosting user adoption with strategic design for an AI-powered emotional support application!

Project Overview

This project aimed to address a significant need for accessible emotional support through technology. The primary challenge was creating an intuitive, engaging, and therapeutic experience for users seeking emotional guidance. The startup, operating in a confidential domain, targeted developing a MVP that could effectively attract users and showcase potential to investors.

My Role
Lead Product Designer
Key Contributions
User Research
Market Research
Roadmap Definition
Wireframing
Prototyping
Usability Testing
Visual Design
Interaction Design
Tools
Figma, Slack, Notion, Jira
Team
Solo Designer
Duration
Ongoing since September 2023

The project is currently ongoing, with the test version having been launched on TestFlight in early 2024. It is now undergoing extensive user testing. After testing, the focus will shift toward preparing for the official App Store launch.

Due to confidentiality, I can't share further details here. However, if you're interested in learning more about my role, the design process, and the unique challenges we faced, please feel free to reach out to me, and I would be happy to present the project to you privately.

Email me at: Saharmirzaei.far@gmail.com

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